just seen via Springwise BIC have launched a really neat ready to go mobile phone, charged, sim'd and credited -all out the box for about £40. Its a great idea but misses a few key BIC brand attributes, It would have been fab to have a biro attachment hidden in the case like a stylus, or even better have the casing made from soft (blue) chewable plastic. The really key reason so many thinkers use BIC's, they are some of the best pens to chew!