Just seen this in Eventmagazine.co.uk. A fab bit of work from media agency Curb. While the rest of us took part in the all London Skive, The chaps at Curb did this for Extreme TV, -snow tagging. A very neat idea fitting brand and enviroment perfectly.
More from curb HERE (as seen in trend spotter Springwise)
further to the all London Skive of last week, The 100's of odd shaped snowmen that were left littering Clapham Common promted a great comment. "Looks like a great party that no ones got round to clearing up"