A 2010 look at spirit shoppers in Sainbury's, I pointed out the need for a brave approach to spreading shopper triggers out and around store, using both Wi-Fi and ontrade activity. Tesco have this month announced they will be rolling out free Wi-Fi across its stores. Also the recent award winning Tesco work in Korea that used QR code shopping in the Metro is a great example of multi-point shopper marketing
Update on 2011-08-24 11:45 by Philip
Spirit shoppers in Sainbury's v2 better in Slideshare.net view with speaker notes on, makes a whole ton of diffrence!
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