Content marketing that actually works

Found this great list of examples of content marketing that actually do something for the brand, rather than being one-off hits for a campaign. Seen on http://digitalinnovationtoday.com Paul Marsden from a presentation by Joe Pulizzi, author of Epic Content Marketing  and founder of the 
CMI (Content Marketing Institute) 

  • The Furrow Magazine by John Deere agricultural machinery (began 1895!)
  • Benchmark Magazine by Burns & McDonnell engineering
  • ZMOT Research Project by Google
  • CMO.com by Adobe software
  • Lego Club Magazine by Lego
  • Coca-Cola Journey Magazine by Coca-Cola
  • Red Bulletin Magazine by Red Bull
  • Jyske Bank TV by Jyske Bank
  • Openview Labs Magazine by Openview Venture Partners
  • River Pools and Spas Blog by River Pools and Spas
  • Copyblogger Magazine by Brian Clark (Speaker, Consultant, Publisher)
  • Food & Family Magazine by Kraft Food
  • Smosh YoutTube channel by comedians Ian Hecox and Anthony Padilla
  • Home Made Simple Magazine by P&G
  • Open Forum by American Express
  • Think Money Magazine by TD Ameritrade
  • From One Engineer to Another blog by Indium Corp electronics
  • Lauren Luke makeup videos by Lauren Luke (eBay seller)
  • Experience Life Magazine by Lifetime Fitness health clubs
  • Health Hub Magazine by Cleveland Clinic

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    Philip Slade