It was only a matter of time, But Presdient Obama has re-launched the Whitehouse.gov site. Obama's team dominated the whole sphere of social networks pre-polling day. Now he looks set to reinvent Government online. Watching David Cameron's Conservative.com playing catch-up is vaguely amusing, if it were not so sad seeing the Labour party blowing it (online and most other places).

I really really hope at the next UK election all parties allow the best of British digital planners and designers to actually do there jobs, but I do fear that all three of the main parties will pull a McCain - lip service web site, with a flat transitions to other digital channels. Good overview HERE from Jeremiah Owyang at Forrester research.