Simple is best.

I do like a simple chart. This from Danyl Bosomworth on Smart Insights pretty much does in one page what others take a whole deck to explain.

The caption for this chart is; "..It’s almost a year ago since we created our blueprint for content marketing infographic – and with so much conversation now around the converging of digital and ‘off-line’ media, the proliferation of mobile and the increasing popularity of marketers talking about paid, owned and earned media we wanted to update our blueprint for 2013.."

Neat media placement

Note ad in bottom right corner, 'Life's hard - Cheat' signed off with 'Extra oomph....naturally'  full story HERE